LMU College of Business Administration

Over the past 3 years, I’ve supported Loyola Marymount University’s College of Business Administration (CBA) with social media and creative content initiatives that highlight the school’s programs, community, and mission.

• Created a mix of static and video content to showcase student life, events, and CBA values.
• Led and managed the ambassador team, guiding content ideation and production.
• Took initiative on major campaigns and creative direction across multiple semesters.
• Produced CBA’s annual Christmas video, rewriting and performing popular holiday songs with custom lyrics celebrating CBA’s programs and 100-year legacy.

Through consistent storytelling and authentic student-driven content, I helped strengthen CBA’s digital presence, engagement, and sense of community, making its social channels a lively extension of the LMU experience.